Uncovering What Big Data Is Really All About

With the increasing amount of data available to us today, it’s no wonder a new term — “Big Data” — has emerged as a hot topic. But what exactly is Big Data, and how do we leverage it so that we can optimize our business and social interactions?

Bernard Marr, author of bestsellers “Big Data” and “The Intelligent Company,” selected for us three top decks that anyone interested in Big Data should read. Big Data 101 Get your bearings with this “great introduction to Big Data,” Marr says. “It’s a nice selection of visual slides that help to put Big Data into context and highlight the importance of Big Data for business and society. It starts simply by defining Big Data and then illustrating how ‘big’ Big Data really is.”

Author: Lorraine K. Lee

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