Big Data refers to the deluge of information that is being sent and received at an incredible speed all around us. Even as we speak, there is data being generated. These are data that are unstructured, in the form of emails, videos, pictures, social media posts, SMSes, etc.
Big Data also refers to the huge potential that looms large over businesses to make use of this structured data to impact their business growth. Big data is characterized by the 5 V’s: Volume- Refers to the massive amounts of data generated. Velocity-It is the speed at which this data keeps generating and moves around. Think social media.