The digital revolution has accelerated global change in multiple industries especially finance, healthcare, entertainment, sports and retail. For retail and consumer goods companies in particular, while the challenges may be daunting, the revenue and growth opportunities are too big to ignore.
Customers now expect to be able to shop 24×7, discover and buy products on multiple online and offline channels, look for ideas and inspiration on brands’ social media channels, increasingly shop on mobile devices and demand more customized experiences when they walk into a store. Now, more than ever before, retail brands need to become more customer-centric and analytically driven.
Author: Trips Reddy