According to experts, 90 percent of the data we have today was created within the past two years alone. Clearly, big data has the most massive and singular impact on the social media analysis, a new science born out of the need to fully understand and maximize what social media can offer and deliver for organizations.
Impact of big data on social media Marketing strategies that have been around are being redefined or scraped altogether. Social media marketing is a new industry relying heavily on unstructured data. Whereas traditional marketing before depended on structured reports based on purchasing history, transaction reports, and rewards programs, social media now has a vast unstructured data comprised of status update likes, retweets, shares, views, downloads, and chats.