Business intelligence analysts, marketers, and analytics mavens use many tools and techniques to extract useful information from all the meaningful data people generate every moment in every aspect of life.
I work with data every day, and I get great satisfaction from mining data to make things (like our clients’ marketing programs) better. Not everyone needs or wants to be an expert, however, and building expertise in data mining can be a struggle. Experts often confuse more than enlighten. But everyone should have an idea of what data analysts do. That knowledge can help you understand what data mining can and can’t do.
Author: Andrea Ahlemeyer-Stubbe