Imagine that you wanted to see a review of the latest weekend blockbuster, but you couldn’t just Google its Rotten Tomatoes score.
Instead, you had to submit a written request to an information technology department, wait five days, then sift through a binder-sized report that breaks down the reviews by publication type, readership size, and reviewer age. As fascinating as that information might be, it took five days too long — you went to the movie days ago on a hunch it would be good. Welcome to the world of traditional business information. But just like the nature of data itself, that world is quickly changing.
Author: Marius Moscovici