No matter how quickly technology progresses and businesses experience the subsequent benefits, people are usually looking ahead to the next big thing. The same can be said of big data. Once organizations began compiling massive amounts of data intended to streamline operations and improve revenues, they knew they had discovered a highly valuable strategy with far reaching effects.
Big data was put to use quickly and has been a big boost for companies in a wide variety of industries. But what comes next? For many businesses, the impact that big data has had so far is nothing compared to the potential it offers in untapped ways. First and foremost on the list is the barely touched realm of text analytics, also known as text mining. Many view text analytics as the area that may hold the most promise for companies wanting to truly delve into the possibilities of big data.
Author: Jonathan Buckley