The Importance Of Design Thinking For Big Data Startups

We’ve reached a point technologically where consumers are no longer impressed by access to data, as data availability, even our own, is increasingly the norm.

Instead, the usability of that data is what’s driving demand for new products and services. Even the term “Big Data” is slowly being replaced by “Business Intelligence” as data is increasingly becoming commoditized.

Author: Kyle Fugere

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