The use of data and its analyses are becoming ubiquitous practices. As a result, there has been a dramatic surge in the use of business intelligence and analytics. These developments have inevitably led to endless opportunities for marketers to leverage themselves and gain a competitive advantage by untangling big data.
Relevant data could help businesses to better serve customers as they would better know what they need, want and desire. This knowledge will lead to customer satisfaction and long lasting relationships.
Author: Dr. Mark Camilleri