Big data flows from all channels in the modern technological world: social, mobile, networks, sales, machines, sensors, markets, etc. In fact, big data flows so abundantly that we choose water-themed metaphors to describe it: data lake, data flood, data tsunami, oceans of data, streaming data, and even the CD sea of data.

As we navigate through these deep waters of data, we need to “mind the wheel” — that is, use exploratory data analytics and advanced data mining methods to navigate our way through the ocean of data from the uncharted seas of bytes, and then onward to the safe shores of analytics success: faster, better, cheaper insights and knowledge discovery.

Source: mapr.com
Author: Dr. Kirk Borne