It is clearly the age of the consumer – and has been for some time now. As more consumers turn to digital channels, relationships with customers and prospects have become more virtual than physical.
Understanding how to target today’s on-the-go consumers requires using more data and analytics than ever before. In a survey by RSR Research, retailers were asked to name their top 3 challenges leading to expanded use of analytics. Top-performing retailers cited the following.
Author: Larisa Bedgood