Articles

Why retailers find big data so limiting for promotions

While big data has become operationally critical to most retailers, it does have its limitations – particularly when it comes to retail promotions

The term ‘big data’ has become ubiquitous as it has permeated nearly every industry over the last ten years. While definitions abound, its fundamental implications remain constant: it represents a cross-functional focus on leveraging exponentially growing volumes of data to increase operational performance and ROI.

Source: information-age.com
Author: Ben Rossi

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