The software-as-a-service pioneer thinks the future of customer service is in data analysis. Salesforce.com is diving headfirst into the Internet of things, announcing a new service for storing and analyzing real-time data, and then integrating it with the company’s core customer relationship management product.
Dubbed the Salesforce IoT Cloud, the new service (which should be available early next year) is Salesforce’s attempt to cash in on the user data streaming off of connected devices, mobile apps, and websites. Salesforce says it’s preparing its users for the transition from an old, reactive form of customer service to a new, proactive model.
Author: Derrick Harris