What do you think of when you think of “big data”? For many, it’s a nebulous term that invokes images of huge server farms humming away. Or perhaps you think of receiving some kind of personalized advertisement from a retailer.
But big data is so much deeper and broader than that. I believe there are 10 major areas in which big data is currently being used to excellent advantage in practice – but within those arenas, data can be put to almost any purpose.
Author: Bernard Marr