Boston-based company to sell next-generation wristband to athletes

Should a player sit out of a game because he might get hurt? Should a team travel immediately after it plays a game? A new company is hoping to take predictive analytics to sports medicine and, in turn, revolutionize how teams and players themselves think about athletes’ bodies and their recovery.

Boston-based WHOOP announced the availability of a product it has been building for more than three years: a next-generation wearable wristband, similar to Jawbone and Fitbit, that takes more complex measurements like skin conductivity and heart-rate variability to analyze the stress an athlete puts on his or her body and how that athlete’s body recovers.

Author: Darren Rovell

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