Predictive analytics are the future of big data

Analysing big data has been on the tip of many a technologist’s tongue for the past couple of years. This analysis is described as the future for enterprises looking to gain insights into business operations and find patterns between sales and marketing activity against revenue.

Many organisations have used it to good effect. Camden Council uses IBM big data analytics to create a database that consolidates residents’ data to reduce fraud and costs, while Expedia consumes big data to better understand what its customers are buying. Open source frameworks like Hadoop make the storage of data more cost effective and, with numerous analytics tools on offer, the promised big data future is here.

Author: Roland Moore-Colyer

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