As lives become increasingly interconnected via the Internet, there is a vast pool of data generated with each interaction. This information, obtained via Facebook, tweets, music streaming and random Web searches, is mined by companies for new ways to reach the consumer – and tailor their products to suit the individual’s needs.
Whether searching for the best travel deals, monitoring health, playing video games or calling a cab, technology is shaping the world around us. The perpetual stream of so-called “big data” is processed in real time, and lends insight to the mundane activities of every day life.
Author: Izzy Best