Big data dump: Using information ‘like a car engine’

As lives become increasingly interconnected via the Internet, there is a vast pool of data generated with each interaction. This information, obtained via Facebook, tweets, music streaming and random Web searches, is mined by companies for new ways to reach the consumer – and tailor their products to suit the individual’s needs.

Whether searching for the best travel deals, monitoring health, playing video games or calling a cab, technology is shaping the world around us. The perpetual stream of so-called “big data” is processed in real time, and lends insight to the mundane activities of every day life.

Author: Izzy Best


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s