Articles

Why one data scientist thinks Facebook is adding a dislike button

A “like” on Facebook is not a strong enough signal for purchase intent, explains Certona CTO Geoffrey Hueter

There has been a lot of speculation why Facebook is adding a dislike button to its repertoire. Yes, I know…CEO Mark Zuckerberg said it wouldn’t be a dislike button — that would be too negative — but rather an icon for users to signify that they have read and acknowledged a certain post concerning things like the announcement of someone’s death, but didn’t “like” it.

Source: computerworld.com
Author: Erika Morphy

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