Articles

The Business Case for Big Data

I’ve been fortunate to complete some big data projects in conjunction with ERP and CRM deployments that have achieved remarkable ROI. Interestingly, my results with Big Data make it all the more frustrating when I see business leaders sit on the sidelines and somehow wait for this opportunity to make itself happen.

In many talks with many smart folks, it’s apparent that most everybody gets that fact that better information leads to better decisions, and that alone can and will grow businesses. But it’s also become apparent that these business leaders need more information support before they can consider such a move, and compare it to other projects vying for their attention. To that end, I’ve put together sort of an executive’s guide to making the business case for Big Data.

Source: crmsearch.com
Author: Chuck Schaeffer

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