As marketing technology continues to evolve, CMOs will need to focus more on data driven software and hardware. It also means they’ll need to look at hiring people who can help leverage these systems effectively.
CMOs have a lot to think about in terms of adopting evolving marketing technology. As technology becomes ubiquitous across organizations, CMOs need to not only be aware of the latest data-driven technologies, but also have the right employees to ensure they’re using the technology to benefit the company.
Author: Sarah K. White