By now, anyone who uses data has heard about the three “V”s of big data. Let’s not debate whether there are four or five or 20 “V”s.
Whether your concern is millions of marketing research panel records, billions of retailer transactional records, or trillions of website tracking records, anyone who uses data has the same problems. The volume of data increases exponentially, the variety of data keeps increasing, and the speed with which data becomes available is, well, let’s think of the speed of light. These issues alone make dealing with big data a complicated procedure.
Author: Annie Pettit