Articles

How big data analytics helped Snapdeal deliver during Diwali sales frenzy

It was 3.00 AM in the morning. And there were only a few hours left for the big e-commerce festive sales to flag off. Executives burning midnight oil in office wasn’t an anomaly for the Indian e-commerce firms.

That’s when Snapdeal’s Chief Product Officer Anand Chandrasekaran’s team decided to go play some basketball. They had gone over and over their dress rehearsals for the most important days of the year, and found nothing that should keep them from that basketball game.

Source: economictimes.indiatimes.com
Author: Mehak Chawla

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