Handling the Information Overload in Marketing With Big Data

With sophisticated tools to capture every little movement and activity of customers – both online and offline, data is no longer a problem when it comes to understanding customer behavior.

Effective marketing strategy depends on how well this data can be translated into meaningful information that can be put up on your marketing dashboard.  A recent poll among CMOs of a number of large organizations showed that over 70 percent of those surveyed felt ill-equipped to deal with the data coming at them from all directions.

Author: Anand Srinivasan

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