Metaphors of Big Data

What do bacon, oil, tsunamis, exhaust, deluges, nuclear waste and teenage sex have in common? They are all things to which “Big Data” has been likened.

Many excellent essays have addressed Big Data metaphors. They include “Data Is the New ‘___’,” by Sara Watson; “Big Data Metaphors We Live By,” by Kailash Awati and Simon Buckingham Shum; “Big Data, Big Questions: Metaphors of Big Data,” by Cornelius Puschmann and Jean Burgess; and “Swimming or Drowning in the Data Ocean?

Author: Irina Raicu

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