As consumers lead increasingly connected lives, more of their personal information is being transmitted through online channels than ever before. In an increasingly competitive ecosystem, brands are collecting consumer data dubiously to better inform marketing efforts and personalize campaigns.
Unfortunately, this behavior often puts both brands and consumers at risk. Retail, specifically, is at such risk that last year the FBI distributed a confidential report detailing the increased risk of malware on various point-of-sale systems.
Author: Paul Mandeville