Watson App Gives Big Data for Christmas

Holiday shopping anxiety? There’s an app for that. IBM launched its Watson-based “Trend” app this week designed to keep users posted on what’s selling this Christmas and why. Watson Trend was released in time for the holidays as an iPhone or desktop app.

The app seeks to create another consumer use case for the Watson cognitive technology platform that leverages natural language processing and machine learning to glean insights from heaps of unstructured data. In the case of Watson Trend, IBM hopes to offer consumers sounder advice on, say, what color tie to buy hubby, than traditional social media pointers designed to advise consumers on purchasing decisions.

Author: George Leopold

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