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Sentiment Analysis 101

Sentiment analysis is a term that refers to the use of natural language processing, text analysis, and computational linguistics in order to ascertain the attitude of a speaker or writer toward a specific topic.

Basically, it helps to determine whether a text is expressing sentiments that are positive, negative, or neutral. Sentiment analysis is an excellent way to discover how people, particularly consumers, feel about a particular topic, product, or idea.

Source: business2community.com
Author: Scott Sims

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