Big Data deployments have become almost commonplace in large enterprises. The business value of quickly corralling endless streams of heterogeneous data, storing the information and analyzing it is well documented.
In a recent Gartner survey of 437 global companies from all vertical industries, more than 75 percent said they are either investing now or will invest in Big Data in the next two years. The main reasons cited by respondents for embarking on a Big Data project are to improve the customer experience, sharpen process efficiency and fine-tune marketing efforts, as well as enhance security.
Author: Juan Carlos Perez