Netflix Asked the Wrong Analytics Question

One of the legendary events in the history of analytics was the original Netflix prize. The event led to a terrific example of the need to focus on not only theoretical results, but also pragmatically achievable results, when developing analytic processes.

For those who aren’t familiar with the story, not quite 10 years ago, Netflix was having trouble achieving the desired improvement in its recommendation algorithms. There were smart people working on the problem, but progress had slowed as they used all the tricks and techniques that they knew.

Author: Bill Franks

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