Forever it seems we’ve been warning about the dangers of low quality data. Our warnings have been reinforced and echoed by some of the world’s biggest think tanks.
However, despite this, some organisations still haven’t acted to improve the quality of their data. And we’re wondering why? Over the last 12 months, we’ve blogged about business automation, and about cutting the waste that’s destroying your ROI. We’ve reminded you that your data is vulnerable to decay, and we correctly predicted that Google Now would become a bigger presence in our lives.
Author: Martin Doyle