When Data Mining Becomes Too Much

With the widespread capabilities of Google Analytics across websites and pixel tracking through Facebook and beyond, we’ve nearly become obsessed with finding out as much as possible about our current and potential customers.

We advertise and retarget relentlessly, taking advantage of every opportunity to make one more impression on our audience. For most brands, this is an excellent use of budget and productive means of pushing product. It seems that with the ability to discover intimate details about these individuals is invaluable, and the more information we can get, the better.

Author: Lauren Reeves

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