When it comes to data analytics investments, this is the year to put up, or shut up.
That is the take of analysts at Forrester Research, who collectively expect organizations to take a hard look at their data analytics investments so far, and see some very real returns on those investments. If strong ROI can’t be shown, some data initiatives may see the plug pulled on those projects. These sober warnings emerge from Forrester’s top business trends forecast for 2016. Rather than a single study or survey on top trends, the Forrester forecast combines the results of 35 separate studies.
Author: David Weldon