Europeans Remain Far from Sold on the Benefits of Big Data

It’s a bit of a cliché by now to say that Europeans are fearful of big data and its effects on their privacy, but it’s true, as a study for Vodafone’s thinktank clearly demonstrates.

The Monday report (PDF), carried out for the telco’s Institute for Society and Communications by Kantar-owned market researchers TNS Infratest, showed just under a third of the 8,000 respondents believed there were advantages to big data.

Author: David Meyer

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