Even though more organizations are attempting to become data-driven, many of them still aren’t able to link data analytics to business outcomes. Some of the challenges are obvious. Others aren’t. Here are our tips for avoiding the common pitfalls.

One could argue the purpose of data analytics has always been to achieve business outcomes. Yet, enterprises still struggle to realize the potential business value of their investments. Despite the availability of a wide array of improved technologies, it’s easy for company cultures, organizational structures, and even problem-solving approaches to get in the way.

Source: informationweek.com
Author: Lisa Morgan