Companies have been embarking on big data initiatives for many years.
Often, these were IT driven solutions looking for problems to solve. IT professionals understood that if they could bring many disparate data sources into one place and make that data actionable, the data would become a gold mine of valuable information. And that could lead to new revenue sources, huge cost reductions, process optimizations, and many other terrific opportunities. The challenges have always been, how to fund these big data initiatives, and how to make business executives aware of big data’s capabilities, so they can take advantage of the opportunities.
Author: Mike Kavis