Getting business value from data? Commercial analytics is where it’s at

I first became involved in commercial analytics in the eighties. First, through my involvement in customer segmentation and data visualisation, principally in banking but also in energy, manufacturing and the chemical industry.

It also emerged later, in conjunction with my activities at the Sperry European Centre for AI, and was centred on pricing and yield management applications developed using a combination of statistical techniques, expert system technology and data centre architectures all tightly integrated within a 4GL development and delivery environment.

Author: Martyn Jones

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