The challenges of business intelligence

As ‘always-on’ business becomes the new normal, data analytics offers the perfect opportunity for business intelligence to flex its muscle

In business today, data has become a competitive advantage and a necessary component of product development. The influence of data on the process of product development is easily seen in every industry. While in an earlier decade data scarcity forced iteration based on gut feeling or unreliable and often outdated information (“I feel this ad film will work”; “I believe there is a gap in the market this product will fill”), now, organisation of data into insights is helping drive actionable business decisions in real time.

Author: Sangeeta Tanwar

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