If you are in business, you also are in sales and marketing – it’s an unavoidable combination (if you want to stay in business, that is). And being in business and in sales and marketing means that you also need to be paying attention to certain analytics for your sales and marketing.

“Analytics” is a word that scares many people off, but it doesn’t have to be complicated or expensive to define and understand certain key marketing and sales analytics for your business. And paying attention to these analytics can help your business rise above the rest.

Source: data-informed.com
Author: Bernard Marr