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How to Increase the Amount of Text Data for Analysis

If you find yourself slightly disappointed by the quantity or quality of text comments provided by your respondents you are definitely not alone. This is a common problem especially when survey respondents are not compensated for their answers and when they are allowed to leave open-ended questions unanswered.

However, don’t give up and immediately start collecting more data or design a new survey. You current dataset may still contain valuable information in the form of text comments. A good practice is to pool together all text comments from a number of text variables in your dataset. You can select all of them or just a subset that makes the most sense to be analyzed together.

Source: smartdatacollective.com
Author: Tom Anderson

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