If you find yourself slightly disappointed by the quantity or quality of text comments provided by your respondents you are definitely not alone. This is a common problem especially when survey respondents are not compensated for their answers and when they are allowed to leave open-ended questions unanswered.

However, don’t give up and immediately start collecting more data or design a new survey. You current dataset may still contain valuable information in the form of text comments. A good practice is to pool together all text comments from a number of text variables in your dataset. You can select all of them or just a subset that makes the most sense to be analyzed together.

Source: smartdatacollective.com
Author: Tom Anderson