5 types of Big Data Analytics and how they help Customer Success

Predictive analytics and data science are hot right now. Well truth be told, ‘big data’ has been a buzzword for over 100 years. 

Finding a way to harness the volume, velocity and variety of data that is flowing into your business is as critical to innovation and transformation initiatives today, as it was then. However, big data analytics continues to be one of the most misunderstood (and misused) terms in today’s B2B landscape. In the blog Steps to a Data-driven Revenue Lifecycle; we outlined the steps required to transform your data into ‘ RLM Ready Data’, aka actionable data that drives customer success and revenue growth.

Author: James Huddleston

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