Articles

How To Use Analytics To Identify Trends In Your Market

Is your market trending up or down?  Is it growing or shrinking? Are people more or less interested in buying what you have to sell than they were a year ago?

Many businesses conduct market research and stop with the size of their market, how many people are interested in what they have to sell. Understanding market size is important but knowing whether that market is trending up or down is also vital for strategic and marketing decision making.

Source: forbes.com
Author: Bernard Marr

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