The idea and concept of “Big Data” has been around for a while now, however it seems there are many people who still believe it is shrouded in mystery. Therefore, in the following post we are going to debunk some of the top big data misconceptions.
Every business has access to data, from transactional, mobile, financial and behavioural data, to customer research data and social media data. What’s more, as technology evolves and buying trends change more and more data is becoming available.
Author: Martin Doyle
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