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Is machine learning icing on the cake for data scientists?

While machine learning is growing more ubiquitous in the smart products and services that consumers and businesses use, should it be the first step for data scientists? According to the head of a major data science operation for a leading European mobile carrier, focus on the science first.

It is getting more and more difficult to avoid being touched by machine learning (ML). If you buy products from Amazon, make bids on eBay, or stream the latest episodes of Narco on Netflix, chances are, your experience has been shaped by an ML algorithm that makes informed assumptions on what your preferences are, or predicts what they will be.

Source: zdnet.com
Author: Tony Baer

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