Why Analytics is the Key to Driving Growth and Profit

During one of your college economics or business classes, you may have heard the term “discussed opportunity cost”. What it means, essentially, is to create the “pros and cons” of a decision and weigh the outcomes in terms of short and long-term opportunities.

What’s the cost of different opportunities? In college, you could apply this to theory quite easily…should I study for an exam or hang out with friends (I will leave this as a rhetorical question)?

Author: Kevin Beasley


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