Articles

Big Data Paralyzing Your Business? Avoid These 3 Common Traps

With the abundance of data flowing into organizations these days, the next challenge isn’t usually how to acquire more data but how to translate it into something meaningful—informed actions that lead to higher revenues, lower costs, increased productivity, greater customer loyalty and so on.

As traditional businesses still struggle with how to best capitalize on their data, many of today’s startups have data engrained in their DNA. In a 2015 Capgemini study, 58% of senior leaders expected to face greater competition from these data-enabled startups.

Source: forbes.com
Author: Brent Dykes

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