Articles

Predictive Analytics, Big Data, and How to Make Them Work for You

Predictive analytics is the practical result of Big Data and business intelligence (BI). What do you do when your business collects staggering volumes of new data? 

Today’s business applications are raking in mountains of new customer, market, social listening, and real-time app, cloud, or product performance data. Predictive analytics is one way to leverage all of that information, gain tangible new insights, and stay ahead of the competition.

Source: in.pcmag.com
Author: Rob Marvin

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