Financial marketers are tasked with understanding and using new technologies that can help them reach consumers, even as those consumers’ preferences are rapidly changing.

It’s like trying to hit a moving target while shooting from a moving vehicle. Embracing big data and analyzing both internal and external data, structured and unstructured, can help bank and credit union marketers keep pace with the massive changes sweeping across the financial industry.

Source: thefinancialbrand.com
Author: Venkat Viswanathan