Every business in the world needs data to thrive. Data is what tells you who your customers are and how they operate, and it’s what can guide you to new insights and new innovations.
Generally, the more data you have, the more specific and accurate insights you’ll be able to generate, which is why big data has become such a powerful tool (and buzzword) in recent years. Theoretically, any business can benefit from using big data to learn more about their strategic position and development potential, but some industries can obviously benefit more than others.
Author: Larry Alton