A few years ago, publishers began enlisting data scientists to help with audience building and monetization. But back in 2014, publisher data teams usually consisted of only a person or two.
Since then, several publishers have expanded their number of full-time data experts. And their roles have grown too. Media data scientists are now developing apps based on machine learning, shaping content-management systems, teaming up with first-party data providers and testing augmented reality features.
Author: Ross Benes