In the quest for digital transformation, analytics serve as a kind of GPS system. It sets you off in the right direction, monitoring to keep you on track, and recalculating your route when you run into a roadblock or take a wrong turn.
These days, I see many companies capturing more data than ever, yet struggling with how to use the information to navigate competitive markets and chart a course for greater operational efficiency. Some are finally recognizing that when it comes to implementing a data analytics strategy, they have the perfect driver already in their organization – their CIO.
Author: Joe Lecompte